10 DEEP SPRING 2

We just received the new Spring 2 delivery from 10 Deep. As usual, their button ups are on point, and we received one long sleeve and two short sleeves. The t-shirts this season are all based around fixed gear bikes, and are some of their strongest graphics as well.

TRADITION X NEW ERA "JORDAN" PACK

Tradition is proud to present our 3rd pack of official New Eras.
This pack is inspired by two of our favorite Jordan colorways... The classic black and red, and the Jordan "Grape" colorway.
Designed by Mr. Cartoon and SA Studios.

These hats will release Friday May 1st, only at Tradition.
Phone Orders are welcome... (805)497-4717
Only 36 of each color!

LAKERS TEES "BLACK MAMBA"

We just received some limited edition Kobe Bryant "Black Mamba" tees just in time for the 2nd round of the playoffs. Notice Kobe's silhouette for the L and look even closer and you will notice the puffy snake skin print. Look out for a few upcoming Tradition X Lakers collab tees coming soon..

NEW NIKES!

We just received some new Court Low's today and a fresh new Air Max 90. These are perfect shoe if your looking for something simple and clean. These will sell fast so hurry down to the shop!

Court Low (Perforated)




Air Max 90

THE HUNDREDS SUMMER FOOTWARE

We just received the new summer delivery from The Hundreds footware. A few bright new colors in the Johnson mid and the Johnson low that are perfect for the summer time!

NEW BRAND SPOTLIGHT: CIVIL

We have been working hard to bring you guys the newest and most exclusive brands that we can find. I’d like to introduce you to the first season of Civil Clothing who are based out of Southern Los Angeles. Civil describe themselves as ‘a product of the of poison and just another sign of the times in everyday Los Angeles living.’ The imagery that Civil use for their t-shirts uses a very rough and raw aesthetic. Entitled ‘Civil Summer ‘09′ the brand offer a handful of t-shirts that are driven from very classic logos such as the Dead Kennedy’s ‘DK’ logo, which serves as inspiration for the LA t-shirt.
The owner of civil has designed graphics for many of today's top streetwear brands including Crooks & Castles and RVCA.

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DEADLINE

Deadline is a clothing company that represents the street culture from coast to coast. The two owners were raised on opposite coasts, and have come together to create a clothing line that represents both New York City and Los Angeles. Deadline is carried in only a select handful of only the best streetwear boutiques across the world including Union, Huf, Tradition, Atmos, aNYthing, and more.
Deadline's newest drop is one of their best to date, and it features the long awaited Deadline X Diamond collab tee!

LUPE FIASCO X CONVERSE

The long awaited Lupe Fiasco x Converse shoe is finally here! Photos of these surfaced almost a year ago, but there wasn't any info about a release date. This shoe is a part of Converse’s PRODUCT (RED) program, and Tradition is one of the few stores in California to receive this limited edition shoe. Don't sleep! Phone orders are available... Call to order (805) 497-4717.

GRAVIS LUGGAGE & BACKPACK

We just received a shipment of Gravis luggage just in time for all the traveling you have planned for the summer. Don't miss out on these new hot colors because the quantities are limited.

Trekker




Jetway




Metro BackPack




Digi Bag

DETERmined

We just received our first delivery from DETER, its a new Streetwear brand based out of Santa Monica. Their line takes a humorous yet creative approach to art, music and fashion.

NEW NIKES!

We just received some great Nikes today! The highlight of the shipment is the Lakers Kobe Bryant's new sneaker, the Zoom Kobe IV. The colorway is inspired by the throwback Minneapolis Lakers colors of the 1950’s, before the team relocated to Los Angeles. We also received a few other shoes, the Blazer 2K9 and the Blazer AC which is a perfect simple everyday shoe. Last but not least we got a few goodies for the toddlers. The all new SMS Roadrunners are easy to get on with the velcro, very comfortable and in some great colors!

Zoom Kobe IV


Blazer 2K9


Blazer AC



SMS Roadrunner

NEW VANS!!

We just received a shipment of 106's and Zapato Del Barco today! The 106 Vulcanized is a re-stock since it sold out so fast but the much anticipated 106 Surfs were worth the wait and are a perfect everyday shoe. They feature a canvas and hemp upper, anti-moisture insoles with bamboo lining, and a slimmer vulcanized waffle gum rubber outsole. The new plaid Zapato Del Barco is super cool and adds a little more preppy touch to the boat shoe.

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106 Surf




Zapato Del Barco

UNDEFEATED

We just received some new tees from Undefeated to complete their Spring delivery. All the tees are a must have but The "Trophy" tee is my favorite. The last delivery sold super fast so get down to the shop fast.