Tradition owner Jason Gaines has been designing and creating Tradition branded tees ever since the store began back in 2006. Many collections have come and gone, but this summer’s collection reaches new levels, for a few reasons.
For Summer 2015, Jason teamed up with artist and designer Dustin O’Canalin to give this collection a fresh look full of amazing colors and details. Dustin has been designing for many years, and you’ll see his unique skill and originality in the designs of his sports and pop-culture inspired brand Undercrown.
With a little bit of Jason’s guidance, Dustin created a dynamic collection for Tradition’s Summer 2015 drop, incorporating the Beverly Hills location, “old money”, legendary Dodgers baseball, downtown Los Angeles, and the classic Tradition torch.
To pay respect to and enhance the designs of Dustin, this summer’s collection is made with top of the line Direct-To-Garment printers. This type of printing uses modified inkjet technology to allow for the design to be absorbed by the fibers of the shirt, rather than printed right on top. When the design is absorbed by the fibers, the shirt becomes smooth and the colors show true, as you can see in the Hotel Life Tee that depicts a sunset behind the “Beverly Hills Tradition” hotel.
All of the Summer 2015 tees feature Dustin’s designs in at least two colorways, making it work with any style you choose. To see more of the artist’s work, visit www.DustinOCanalin.com.